2014 Droid Turbo Launch BOI:
Verizon's Droid Turbo is so fast, everything else seems slow.  

Franco-Weird, #FrancoFast Teasers - Social / Twitter / YouTube
We needed someone that is oddly fast so we turned to James Franco. Franco is involved in a million projects, how does he do it? Is he super human? 

The videos reached 240,000+ views in a matter of hours and got his and Droid’s followers to start buzzing about the upcoming campaign.

The launch spot aired the next day. 

The Site

I wrote and launched the responsive site as well. Please note: I got the headline "Hardcore Software" through legal. We also pushed more social content and created banners.